Revista de Odontologia da UNESP
https://revodontolunesp.com.br/article/doi/10.1590/1807-2577.03620
Revista de Odontologia da UNESP
Original Article

Seria o YouTube uma fonte confiável de informação sobre clareamento dental no Brasil?

Would YouTube a reliable source of information about dental bleaching in Brazil?

Matheus Corrêa Batista da SILVA; Luan TREVIZAN; Sylvio MONTEIRO JUNIOR

http://dx.doi.org/10.1590/1807-2577.03620 Rev. odontol. UNESP, vol.49, e20200036, 2020
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Resumo

Resumo: Introdução: O clareamento dental é um procedimento amplamente realizado, levando a uma procura de informação pelos pacientes, sendo que uma dessas fontes são os vídeos do YouTube. Objetivo: Avaliar a qualidade das informações contidas nos vídeos do YouTube sobre clareamento dental no Brasil.

Material e método: Uma busca no YouTube foi realizada com a frase “clareamento dental”. Os primeiros 100 vídeos foram selecionados e visualizados na íntegra por dois examinadores, e parâmetros gerais foram registrados. Para avaliar a qualidade das informações, duas análises foram realizadas, avaliando a utilidade e a confiabilidade das informações. O teste de Mann-Whitney foi utilizado para avaliar e comparar a qualidade das informações.

Resultado: Dos 100 vídeos selecionados, 22 foram excluídos por não se adequarem aos critérios de seleção, restando 78 vídeos. Sobre a utilidade dos vídeos, 65,4% foram classificados como não úteis, 26,9% pouco úteis, 6,4% moderadamente úteis e apenas 1,3% muito útil. Sobre a confiabilidade dos vídeos, 94% não utilizaram fontes confiáveis de informação e 69% das informações não se apresentaram equilibradas e imparciais. Por outro lado, 60% dos vídeos exibiram informações claras e objetivas.

Conclusão: Atualmente, o YouTube não é uma fonte adequada de informações para pacientes sobre clareamento dental no Brasil. Sobre a qualidade dos vídeos, a maioria não se apresentou como satisfatória para os critérios de confiabilidade e utilidade. Os dentistas são a melhor fonte de conteúdo para clareamento dental. Entretanto os vídeos mais populares são de leigos e normalmente abordam receitas caseiras de clareamento dental.

Palavras-chave

Clareamento dental, mídias sociais, odontologia

Abstract

Abstract: Introduction: Dental Bleaching is a widely procedure in dental practice, conducting patients to search for information and one of these sources of information it is videos from YouTube. Objective: Evaluate quality of information in videos from YouTube about dental bleaching in Brazil. Material and method: YouTube search for “dental bleaching” was performed. Theses videos are watched in full and categorized for two examinators. Reliability and usefulness were used to value the quality of information. Mann-Whitney test was used in statical analysis.

Result: The first 100 videos were examined for exclusion criteria and 22 were excluded, yielding 78 videos. About Usefulness of videos 65,4% were classified as non useful, 26,9% little useful, 6,4% moderately useful and just 1,3% as very useful. About reliability of videos 94% non used reliable sources of information, 69% of information was not balanced and impartial. However 60% of videos showed clear and objective information.

Conclusion: Actually YouTube was not a appropriate of information for patients about dental bleaching in Brazil. About quality of the videos, majority was not satisfactory for useful and reliability criteria. Dentists are the better source of information about dental bleaching, however most popular videos were from independent users e normally approaching homemade techniques of bleaching.
 

Keywords

Dental bleaching, social media, dentistry

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Submitted date:
05/22/2020

Accepted date:
06/15/2020

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